For replacement brake pads on rim-brakes, I personally prefer these Kool-Stop Thinline's, the vee'd shape of the leading and trailing edges help to keep the pad from picking up as much debris, and therefore don't lead to scoring of the rim as badly as normal "square" pads. Plus they just work great and last seemingly forever.
https://www.mec.ca/en/product/4008-2...e-V-Brake-Pads
Cheers
TRJB