4 cross is too many for the rim/hub/number of spokes you have. Spoke head clearance needs to be positive number.

For the hub you have, 36 spokes, you need an ERD approaching 600mm (spoke length in 290mm range) to make 4 cross to work.

I run 3 cross on 40H with spokes in the 290mm range, and 4 cross on 48H with similar length spokes.