Originally Posted by mrrabbit

The whole damn industry is infected by this...

...and it's all driven by ******* marketers and salespersons looking to create a "NEW!" niche market for themselves from which to drive new sales....

...cause they know they can't compete in already mature and crowded existing markets.

Worse is when they dig up old dead and buried standards such as 27.5 or certain flavors of 650x and institute the zombie apocalypse.

Or call one thing (700c) something else (29er) only to confuse the **** out of a customer who just wants to ride.

And don't get me started on dead and buried "gimmicks" . . .

. . . usually brought back to life by "Joe Smith" who thinks he's smart BUT even the industry is guilty of it . . .

. . . such as "zero" dish wheels. Yes a brand name actually is guilty of doing it - and even labelled their freaking hubs as such.