I've read that Strava can be addictive. There is this guy in my neighborhood that rides the same 2 mile loop over and over each day fully kitted up. I never see him riding anywhere else. He is always scanning to see if there are any walkers/strollers/yardworkers for an audience. If he sees any, then he immediately ups his game and starts making noises /facial expressions to show he is at max effort. He must be a serious cyclist! He has become the joke of the neighborhood. I was thinking about joining Strava just to see if he has his loop segmented with KOMs. If so, I would attempt to steal them at odd times in the day just to freak him out.