I dislike the new direction - not merely format - for being so "dumbed down." I think if Fisher-Price had done the design it would be more sophisticated. I never needed to know that other folks joined random clubs, and I certainly don't need that and the challenges they participate in filling up my screen. Activity feed? More like a giant smear of information vomit. If I'm interested in their photos (which, usually, I'm not) I can click on them. Being able to see one, maybe two activities without scrolling - giant fonts, huge margins and tons of white space, and using barely more than 1/3 the width of the screen? Absurd.