Originally Posted by
Slaninar
Also, align the label with the valve stem. This is good when you get a flat - after you find a puncture in the tube, you'll know how the tyre was oriented and where too look for the object that pierced the tube...
This is good practice (like lacing a wheel so the hub maker's label is visible through the valve hole). I've started using the tire inflation pressure marking for the same reason. Also, no more looking around the wheel if I have forgotten the pressure rating as I often do.

Steve