This is true. I was listening just last night to an interview with GP and he was saying their demographic is basically 40-50-year-olds with kids out of the house, disposable income to buy nice stuff, but they've gotten 'beyond' the notion that cycling = racing.

OutspokenCyclist | Show
#401 ? May 19, 2018

And besides, $3500 is the price for a custom frame. Prebuilt are mostly in the mid $1000's, and they're beautiful.