I have two wheelsets for my CX bike-- one is my (now) "road" set, and the other is a mish-mash Crank Brothers set, a front Iodine and a rear Cobalt. I've probably put 6 or 7 thousand road (tubeless) miles on those CB wheels.

The first wheelset I bought was WTB i23 hoops on Deore XT hubs-- sold as an "MTB" wheelset. Cheaper, thanks to that-- a "road" set with the same hubs cost about 50% more.