Originally Posted by
Litespud
why interesting? You’d expect “ch” to be pronounced as a hard C, no?
Originally Posted by
tcarl
My local bike shop pronounces it with a hard C.
Yes, a hard C is correct if you are pronouncing the word in isolation, but it's short for Michelin, and Italians don't pronounce that name with a hard C when talking about the tires. Also, it might sound a little funny to some people to pronounce it with the hard C instead of the soft.
Just found this though, which is pretty funny:
https://www.bdc-mag.com/forum/t/mich...onuncia.68732/