Originally Posted by BoraxKid

Well actually, the costs of R&D + manufacturing for a top-of-the-line racing bicycle can be more than what is necessary for a "state of the art motocross bike," but even if they aren't, that doesn't mean the price of the bicycle should necessarily be lower. It sounds like you are really ignorant of the expenses that are needed to do effective polymer & materials science. Hiring well-educated professionals, keeping them happy in their working conditions among stiff, cross-industry competition, and sourcing all of the exotic materials necessary to make new resins has a lot of overhead involved, and that doesn't even account for the engineers who are going to tease out every bit of performance from the new materials the R&D scientists create for them. On top of all that, there are the numerous other factors that impact the cost of making bicycles, and we haven't even mentioned supply & demand yet!

So no, the Emonda SLR9 is not overpriced, it is priced consistently with any high-performance product in its category.