What if Grant Peterson is neither a visionary nor a snake oil salesman, but just some guy who likes a certain kind of bike and a certain kind of riding, and found a way to make a living selling that kind of bike to people who want to do that kind of riding?
Nah. That can't be it. Too simple.
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"Don't take life so serious-it ain't nohow permanent."
"Everybody's gotta be somewhere." - Eccles