Originally Posted by
noodle soup
That's typical SRAM. They don't really innovate, they buy companies that innovate(Zipp, Rock Shox, Avid),
That is either "financial engineering cobbled together assimilar parts" ala computer associates, which is garbage.
Or it is "adult supervision and tactical aquisition of tech into a well integrated company" ala GE or
some private equity or VC fund models (the good ones) which is a good thing.
So far from SRAM I have seen more of the latter and less of the former.
Also, TREK bought bontrager, and Specialized bought Roval.... Garmin bought... TACX maybe? WHOO was bought by... um... wait.... bought Speedplay, so power pedals are probably coming up soon.
Wanna know
why the industry tends to do that? I'd bet it has everything to do with Patents.