I'd always thought of photo ops as part of a public advocate's job but I like the idea of bringing some radical honesty in there. Can't just be about the cameras. You need to be living that life for real.
You think you're going to kiss a baby? Need to be walking into diners every day and kissing every baby in there. You're going to hold a Bible upside down in the air? Better be standing in the courtyard with your hand and your Bible up on the regular.