I think it looks like a really neat little commuter. It goes head to head with a bunch of alloy hybrids like the Giant Escape, and will be heavier but with a much nicer ride and better carrying capability. Simplified QR dropouts, and, for Surly, minimal braze-on/mounting points. People will see it as a Bridge Club with less tire clearance, but if the M-XL frames have room for 700x35c and 650x47b tires, it looks like it would make a great commuter/ATB. I'm keen on it, I kind of want one.
But does anyone know about budget CUES? All I can find with Google is an ebike specific Di2 groupset/components. The drivetrain and brakes are a new type of budget analog/acoustic version of the ebike CUES?