Originally Posted by
terrymorse
Still waiting for a sensible explanation of why to choose hookless.
I think the sensible explanation here is that you can get a 45mm deep 1500g aero/carbon wheelset from a name brand company like Zipp for $1300.
If Zipp were going to make a hooked rim version of this wheel it would be heavier and/or cost more, and the hooked rim would only benefit those wanting to run narrower tires at higher pressures.