Originally Posted by
msu2001la
There's been an avoidance of specifics in this thread, but I'll give a few examples to show my point:
2023 Specialized Roubaix Comp w/ SRAM Rival AXS = $5200
2023 Specialized Roubaix Sport w/ 105 mechanical = $3500 (This bike is identical to the SRAM Rival AXS model in all aspects aside from groupset).
Electonic shifting adds a whopping $1700 to the price.
Interestingly, in the UK you can currently buy a 105 mech disc group for around £450 and Rival AXS at around £1200 (including power meter). 105 Di2 is also around £1200-1300.
So entry-level electronic shifting currently adds around £750 to a mechanical build - but you do get a power meter thrown in. From the above example it sounds like the cost difference on a complete bike is a lot higher, at least for now.
My 2022 Canyon Endurace with Force AXS, Quarq PM, DT Swiss carbon wheels and integrated carbon bars was £4500, which I thought was very reasonable for the spec. There's also a Rival build now with alloy wheels for £3300. There is currently no mechanical group option with my SL Frameset, but I recall the previous Ultegra mechanical build with alloy wheels was around the £3k mark.