Originally Posted by PeteHski

I think that will depend on whether or not there is a major backlash from consumers. Look what happened with press fit BBs. It looked at one point as if threaded BBs were about to become extinct, but consumers had issues with creaking and there was enough backlash for some major manufacturers to make a U-turn. Suddenly threaded BBs became a desirable selling point again.

The same could happen with hooked wheels. DT Swiss already make a point of their rims being hooked - it is now suddenly a selling point again. Hookless could well end up losing more sales than it attracts if consumers are freaked out and don’t see any real benefits.

Disc brakes and electronic shifting haven’t really suffered from consumer backlash in this way. Most people who try them don’t wish to go back.