Originally Posted by
roadcrankr
It sounds like you do not understand Consumer Reports' concept and history. In the past, they did not let anybody quote them in any manner whatsoever. They vehemently fought against it.
I never said "bribe." No idea why you chose that word. I watched the TV ad from a couple days back and it surprised me. Maybe CR changed that impartiality angle.
It might make sense for me to take a peek at one of their latest issues. Perhaps they now insert advertisements. And I come from subscribing for nearly thirty years back in the day.
I was not aware of that history, or them fighting being quoted (although I'm not sure how they could prevent that). I sit corrected.
The other mags, they like being cited for their Ten Best or whatever, it's free advertising. But notably, decades back, one car mag would pick their Car of the Year, and it would be a terrible pick, invariably from the USA "Big Three", and they were widely perceived as being shills for their advertisers. That was not the mag DED jr worked for, though he was forced out in 1967 because the editor did worry about offending the advertisers. The last mag he worked at and founded, he specifically noted as a quality of theirs, "irreverence".