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Old 07-06-25 | 03:18 PM
  #26  
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Originally Posted by Trakhak
They're not.

Cute story about the popularity/marketing magic of Bose:

Anthony, who at 16 worked in a bike shop I managed, lived in a wealthy section in Baltimore, where a lady in a nearby house gave him her pair of Klipschorn AK7 speakers because she'd bought a tabletop Bose Wave Music System and didn't want the Klipschorns cluttering up her living room.
Well, that proves it.

No need to worry about cheep cheesy paper tweeters pointing 45° off-axis creating soundstage audio hallucinations.

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Old 07-06-25 | 03:19 PM
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Originally Posted by roadcrankr
Evidently you missed a recent TV commercial for Subaru, where they quoted CR's high ratings.
Somewhat shocked by it, and leads me to believe CR got paid.
Possibly their first of many ventures into revenue generation, which, in my estimation, damages their impartiality.
Evidence?


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Old 07-06-25 | 03:42 PM
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Originally Posted by Polaris OBark
Well, that proves it.

No need to worry about cheep cheesy paper tweeters pointing 45° off-axis creating soundstage audio hallucinations.
An "audiophile," then.
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Old 07-06-25 | 03:50 PM
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Originally Posted by Trakhak
An "audiophile," then.
Thanks for successfully derailing the thread to suit whatever your weird agenda happens to be.

Wave mechanics and interference patters are the stuff of basic physics, not audiophoolry.

(But one thing those guys do get right is there is rarely a compelling reason to molest the output signal; even less so based on whim.)

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Old 07-06-25 | 07:47 PM
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Originally Posted by Polaris OBark
Evidence?
I refrain from lying. Difficult to recreate a TV ad stream, but here's Subaru's own website.
Subaru Consumer Reports & Reviews | Subaru
I highly doubt Subaru did this without permission. Speculating that CR allowed it for a price. Seems to make sense, tho.
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Old 07-06-25 | 08:41 PM
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Originally Posted by roadcrankr
I refrain from lying. Difficult to recreate a TV ad stream, but here's Subaru's own website.
Subaru Consumer Reports & Reviews | Subaru
I highly doubt Subaru did this without permission. Speculating that CR allowed it for a price. Seems to make sense, tho.
I disagree. Tons of car magazines and/or shows have individual evaluations, "10 Best", etc, and their subscription depends on their reaching conclusions. You may assail their conclusions, but that doesn't mean they are bribed. Once that conclusion has been published, those who did well are free to cite that conclusion. Happens all the time, and within ethics.

A different example, from wiki:
"Dahon is the world's largest manufacturer of folding bicycles[5][need quotation to verify] with a two-thirds marketshare in 2006.[6]"

Note the date: 2006. That statement may or may not be still true, but can still be used, with qualification, of it being in 2006. I am certain that if that statement were still true as of 2025, it would say as of 2025. If Dahon's current advertising said 2/3 market share without qualification of 2006 and they currently did not have that market share, I think they would easily get successfully sued.

The writer (and later editor) David E. Davis Jr., back when Car & Driver was based in NYC, famously wrote that the Blaupunkt radio in the BMW 2002 he evaluated, couldn't receive the NYC radio stations if he was on the George Washington Bridge, and refused to withdraw the statement, after which he departed C&D until returning 10 years later as editor and publisher.
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Old 07-06-25 | 08:57 PM
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Originally Posted by Duragrouch
I disagree. Tons of car magazines and/or shows have individual evaluations, "10 Best", etc, and their subscription depends on their reaching conclusions. You may assail their conclusions, but that doesn't mean they are bribed. Once that conclusion has been published, those who did well are free to cite that conclusion. Happens all the time, and within ethics.
.
It sounds like you do not understand Consumer Reports' concept and history. In the past, they did not let anybody quote them in any manner whatsoever. They vehemently fought against it.
I never said "bribe." No idea why you chose that word. I watched the TV ad from a couple days back and it surprised me. Maybe CR changed that impartiality angle.
It might make sense for me to take a peek at one of their latest issues. Perhaps they now insert advertisements. And I come from subscribing for nearly thirty years back in the day.
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Old 07-06-25 | 09:43 PM
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Originally Posted by roadcrankr
It sounds like you do not understand Consumer Reports' concept and history. In the past, they did not let anybody quote them in any manner whatsoever. They vehemently fought against it.
I never said "bribe." No idea why you chose that word. I watched the TV ad from a couple days back and it surprised me. Maybe CR changed that impartiality angle.
It might make sense for me to take a peek at one of their latest issues. Perhaps they now insert advertisements. And I come from subscribing for nearly thirty years back in the day.
I was not aware of that history, or them fighting being quoted (although I'm not sure how they could prevent that). I sit corrected.

The other mags, they like being cited for their Ten Best or whatever, it's free advertising. But notably, decades back, one car mag would pick their Car of the Year, and it would be a terrible pick, invariably from the USA "Big Three", and they were widely perceived as being shills for their advertisers. That was not the mag DED jr worked for, though he was forced out in 1967 because the editor did worry about offending the advertisers. The last mag he worked at and founded, he specifically noted as a quality of theirs, "irreverence".
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Old 07-07-25 | 02:49 PM
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It looks like they've adopted licensing of their content...

Consumer Reports has historically had issues with companies quoting their content in advertising and promotional materials.
Here's why and what's changed:
  • No Commercial Use Policy: For many years, Consumer Reports (CR) strictly prohibited companies from mentioning their name or using their ratings and reviews in advertising.
  • Maintaining Independence: This policy was designed to protect CR's independence and ensure consumers could trust their unbiased reviews.
  • Recent Relaxation of Policy: In recent years, Consumer Reports has relaxed its "No Commercial Use Policy".
  • Licensing for Advertising: Companies can now pay a licensing fee to use the CR Recommended logo and mention ratings in their ads.
  • Restrictions Apply: Brands that license CR content for advertising are subject to restrictions that aim to prevent "cherry-picking" positive quotes while ignoring negative findings. This means companies are expected to include information about any flaws CR found with their products, even when highlighting positive ratings.
  • Legal Action for Violations: Consumer Reports reserves the right to take legal action if its content or name is used in a way that violates its policies, such as misrepresenting findings or creating confusion.
In summary: Consumer Reports has been very protective of its content and brand identity in the past, leading to issues with companies using it for commercial purposes. However, they have adapted their policy and now allow licensed use of their content in advertising under certain conditions.
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Old 07-10-25 | 01:03 AM
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Originally Posted by tds101
It looks like they've adopted licensing of their content...
Thanks TDS, that's useful to know.

The future will be monetized. The revolution will be televised.
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Old 07-10-25 | 09:34 AM
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Jipe,

It's worth adding that Consumer Reports reviews are written for laymen. For example, if you're a TV afficionado, you may not find much value in their reviews, as they will focus more on what a non-expert would appreciate or be irritated by. They're not focusing on that last bit of color accuracy or what would be best for a given room size, etc.

Similarly for bicycles, they don't necessarily know what derailleurs have a good reputation, but they will report their findings upon their observations: Are they reliable? How well does the indexing work? Things like that. Their reviews ARE subjective, but they are unbiased, except possibly a bit of personal bias for each reviewer, which they try hard to keep in check.

Did you read the free part of the review? If you did, I think you might see that they do consider a lot of what you mention. Be open-minded.

No, they're not perfect, but they try and they're far from incompetent, too.

I just bought a monthly subscription. Might cancel after one month, might not!
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