Originally Posted by
cyccommute
I volunteer with a former bicycle company area rep and he says that all of the bike companies are in trouble. Sales have been incredibly flat for new bikes A lot of the problem is due to overstocking the year after Covid but a whole lot of the problem is being driven by tariffs. Where an entry level mountain bike 2 years ago was in the $400 to $500 range, they are now in the $800 range. That’s why some shops are dipping into the used market.
$630 for Trek's entry HT nowadays. But yes, pretty much all bicycle companies are struggling, even some big eBike companies.