Woo, lots of Trek-bashers here. I think they do a good job, except that their higher-end models seem VERY expensive compared to their entry models. Maybe as a RESULT of aggressive pricing on the low-end models?

I just bought my 2nd new Trek in 3 years; both great bikes. Good component specs, reasonable decisions in design and great service from my local shop.

Trek supports a lot of cycling initiatives in Wisconsin, the local Trek Store sponsors my local bike club. They're hosting our open club meeting next week and have a bike fitter visiting from Milwaukee. I'll support them as much as I can.