Joined: Aug 2009
Posts: 6,768
Likes: 5,405
From: Minneapolis
Bikes: 2022 Salsa Beargrease Carbon Deore 11, 2020 Salsa Warbird GRX 600, 2020 Canyon Ultimate CF SLX disc 9.0 Di2, 2020 Catrike Eola, 2016 Masi cxgr, 2011, Felt F3 Ltd, 2010 Trek 2.1, 2009 KHS Flite 220
I bought a Trek 2.1 about 15 years ago, but since then my idea of a desirable bike has changed a lot. I can't imagine buying any Trek now. More recent purchases have been a Canyon and two Salsas.
Salsa is a QBP product, Canyon of course a direct to consumer brand. And they are all struggling. Canyon had big layoffs last month and QBP has gone through a bunch of rounds of them in the last year.
My point is that it's not because Trek isn't cool and doesn't have products attractive to consumers. They are all struggling.