My LBS sells both Trek and Specialized. Non corporate store.

in my garage there are 3 Treks and 2 Specialized purchased there, and I used to have a few more which were sold off or donated. Plus a Giant and a Lemond…

I don’t care about brand names - that kind of stuff is almost down personal preference… take any decent brand and put the same rider on any of the bikes and the outcomes will be the same. They are all pretty much good to great bikes, across most brands.

Trek going down, if they do - is a bigger issue than a brand name. Brand preference, or our personal feelings don’t really matter.

In the end we will be left with fewer choices and probably even higher prices.