No insider knowledge to contribute, but a couple of questions.

Is BMC basically a front office for bicycles designed, manufactured, and assembled off-shore? or is it more?

What's the total direct employment of the company? 40 jobs sounds to me like half an automated warehouse, receiving and trans-shipping boxes as they come in. If BMC does some level of assembling and shipping, those 40 jobs become an even smaller fraction of a medium-sized corporation.