Well said, something that just doesn't get thru enough.

Statistics often present a feel good pseudo reality that offer the ignorant some comfort, else they would be forced to constantly remain dressed like the Michelin man. Now they revel in the 'knowledge' that bad things happen to only one in a thousand....just whistling past the graveyard

Luckily most get it! People(unless you want to call all of them idiots) do wear helmets while riding, seatbelts while driving, even use parachutes when skydiving, who would have thought?