Did someone mention Starbucks?! Yeah, that's rant #372! Starbucks is Duncan Donuts with a pretentious film. they call a small a "tall" and play up their Seattle roots while insisting on writing their menus in Italian. Is Italian the official language of Seattle now? What is wrong with calling a small a small? People don't order a small coffee at Starbucks to be cheap, they order it because they don't want to drink a large. Why not say double espresso? What's this doppio bull about? Their coffee is ok, but nothing special, and their pastries are as mass produced as they come. Frappuccino??? Try Coffee Coolato! If you order a "hot cider" you'll get hot apple juice which goes beyond marketing hype in my book to straight out false advertising. They are not alone in selling cupcakes and calling them muffins.Apparently consumers don't like t admit how much they like cupcakes these days. They want you to think you're getting something "fancy" when you go to Starbucks, but really there is not much that separates their coffee and sugar from Duncan Donuts besides marketing. It's ridiculous, it should make me laugh, but for some reason I get pretty riled up about it. I guess it's because as ridiculous as their marketing seems it's apparently quite effective. I suppose I shouldn't comment on marketing anymore, because I clearly don't get it. I just can't understand why people want to buy crap wrapped in lies. It's like we WANT to be lied to so much we will pay twice as much for the privilege.