Is how much media coverage it is getting in the US.

I mean last week I had to listen to a lot of sports columnists talking about how we dont care about cycling as a sport in the US.

When Landis actually won the tour you were lucky to hear a little blurb about it on a sports update on talk radio.

Now its the lead story on every update and everyone seems to want to talk about it.

For a country that doesnt care about this sport they sure like to talk about the dirty side of it.