Originally Posted by krazygluon
We need less movies like 40-year-old-virgin where practical cycling is made fun of, and more movies where the daily-grind of driving a car is upstaged by a bicycle driving hero/heroine.
I really think the forces of Media are the strongest.
Proactive Idea # 1 : Lets all donate a dollar, and soon we'll have enough money to hire the SuperDuperModels to ride bikes for a photo shoot.... and then we might begin to touch the 'cool' factor.