I learn something new everyday. I guess EM allowed his name to be used on the high volume bikes to help subsidize the good ones. Not uncommon in other businesses. Must have worked, as he is still in business. By the way Joe, I agree the stem looks silly, but I imagine the owner must have had a good reason to cobble it together that way. To each his own! My bars are about even with my seat on both my bikes, my bad back and middle age paunch combining to keep me from a more aggressive position. I think I'd buy a recumbent before resorting to the super sized stem though.