Regarding the price issue on Campy and Shimano:
actually Campy is more expensive than Shimano line vs. line....
Campy Daytona is not in the same class is Shimano Ultegra. This is how Campy and Shimano line up their classes against each other:

Campy Record lines up with Shimano Dura-ace
Campy Chorus lines up with Shimano Ultegra
Campy Daytona lines up with Shimano 105

Campy Record is about the same as Chorus but lighter. That is the same in Shimanos classes. The Dura-ace is about the same as Ultegra but lighter. Once you look at it like this, Campy is more than Shimano, class vs. class. This subject is not implying that one companies class is better than the other, just relaying the price issue.