I bought my Soloist Team last October (right after InterBike) for about 14% off. It was originally marked at 9% off and it took quite a bit of effort and convincing to get it to 14%. The LBS owner didn't want to put the Cervélos on sale to begin with but had been convinced to do so by the employees... the 9% didn't even last long because two weeks after I bought my bike I noticed that everything had been marked back up to full retail.

Here's my beauty from when I first purchased (numerous upgrades made since, but no new picture)