I don't want to encourage this sort of behavior, but he did knock my hometown at length, so what the hell. If you go to his blog http://www.roccopendolas.blogspot.com/ you will see this-

"I have been reading lots of stuff lately on fixies and bike culture. I get a kick out of the people who claim that people such as myself are "posers!" I know that I, for one, fit no mold. Let's see I like to eat at Morton's, but I tend to prefer cheap Mexican, Chinese, and pizza. I do love Chrome messenger pants and Timbuk2 bags! I listen to Dylan and Springsteen religiously (like every "hipster" does), but I also love funky alternative ****. I have a wife and a kid, and long hair and earrings just so I am not confused for an Irvinian! Can't fixie riders just be themselves, whatever potpourri that happens to be?"

And you will also see his bike set up properly as it left the store, and a pic of him on it.