I sent an email about price to the US distributor. Here's the reply. Too bad I don't have the cash to toss around and it's a supernice frame I'd bust up from riding it recklessly.....

Thanks for your enquiry

We developed that frame here in the US, it was originally made for the
Florida Cycling Track Team.

The frames on the UK website are simply the new colors

Frame cost as follows:

Frame $490 (comes complete with integral headset)
Carbon Pro, Fork $182
Carbon Pro, Aero Seat post $94

If you are interested in the complete package, I may be able to offer you a deal.