f*ck all you haters. i love this ad. in fact i would like a poster of it.

in fact i would like a poster of it SIGNED by the guys in the ad.
can you name one other sport that nike took on that became big sh*t?

basketball was already big. baseball? psssh already an "american past time"
who cares. do you own a bike that works? do you like to ride it? do you have a decent group of friends that like to ride too?

that is all you need. if you need help on how to own your own culture i would suggest reading ad busters or culture jam(or is it culture jamming) by kayle lassen. otherwise......this sh*ts in japan and if you havent noticed a lot of stuff happens there that never reaches our shores.

bridgestone.....i mean anchor anyone? panasonic? try getting your hands on a complete from either company in the united states.....aint gonna happen(yet).