I remember when Nike put a skate shoe ad in Thrasher, around 1996-97 or so. There was lots of hand-wringing over it. AFAIK neither Nike nor skateboarding was worse for wear. (I heard the shoes were not bad, actually).

The way I see it, if you're innovative and doing your own thing -- you're busy rolling your culture as you go along and this doesn't intrude on you.

If you're a follower who gets off on being part of an elite group of fake-non-conformists -- then it's time to find a new bandwagon to jump on.

rs