I've been working on a new bike, and the fork I recently finished up for it has the card suits on the inside lugs... and I thought about the Paul cranks to go with that, and this brake lever could go with both of those. Then I realized I don't care about playing cards and I don't care about Paul... at all. Really expensive stuff, and lame/nonexistent customer service. For impracticality of brake levers, there's that goldfinger lever that's way cheaper anyway. I'd avoid this crap.