With the way Disco is riding it will be someone that can sink a lot of cash into supporting the team. It will not be Jittery Joes (no disrespect for JJ, they rode well in TdG), more like Starbucks. I'm not saying SB is sponsoring Disco, but they would have the cash. It is in no way too early for this talk because I imagine the prospective sponors are jostling for position. If your company will benefit from plastering it's name on a Pro Tour team, this is THE one.