Clarification: My point is don't buy coffee just because a celeb drinks it especially if you have to mail order it. Just buy it from your local bean shop whether it be Peets, Tully's , Starbucks ( a local company in my area that also contributes a lot to bike functions) or the Java Jive. Peets has to make up for what they pay Lance, Nikes aren't expensive because they hire quality labor to make them it's because you have to pay for their advertising budget.

We have a Peets here just never been they are on the wrong side of the road on my commute or they would easily become my morning stop.