Originally Posted by tlc20010

Easier on the bike, sure, but white reflects all those sun rays and heat rays (and other rays) onto your body and DOUBLES the heat you are exposed to (it's a proven scientific fact). So at the end of a ride on a hot day, your white bike feels much better, but you, the rider, are toast. That's why white bikes should be taken off the market in all places that have hot days--except for those riders who never go fast enough to get hot.