I'd buy a $30K car based on the coffee cup holder (well I wouldn't but that criteria is probably as good as any...if I was to buy a car..which i wouldn't)

So i'd say the answer is 'no', it's not wrong to buy it for it's name..test drive it first to see if you like it and if you do.. great buy it, you're the one who'll be using it..have fun, life is short!!

cheers!