For the record I brought in 6 rears and a couple of fronts when they first came on the market. I have sold all the hubs I originally brought in and as I am getting out of the bike shop business will not be bringing in any more. All the folks riding them have nothing but praise for them and like them. A couple of these people have had them for a long time and have had zero problems with them.
What you like to call bias I call experience with the product. I don't have any ties to the company and sold the hubs and cogs at well below MSRP....$200 for the pair and $40 for the cogs. This is not crazy expensive. And this was when our dollar was not worth more than the american $.

If you don't like the design or think it a waste of time, fine. But it doesn't change the fact that they are good, durable hubs with a different cog system than has been available for 80+ years.