Originally Posted by
carleton
They got to enter a new (for them) genre of cycling with minimal effort. Maybe not at the competition level, but at least at the recreation level, which is where the money is anyway.
It seems like the T1 is too expensive for your average street fixie, and while it seems like it'd be a decent racing bike, I never see it in use (probably because Trek doesn't seem to push it at all). In fact, the only one I've ever seen belongs to a neighbor of mine, who works at the Trek store, so I just wonder who is buying it.