I'm no photography expert but in those shots, it appears that the sky, which I presume to be infinite distance, is a lot brighter in the picture of the tri-star light. In fact, look at the spot above the tree, the light is lighting up a spot of air. Now unless the thing is able to light up black space at infinite distance, I'd take the comparison pictures lightly (pun intended) for now.

Anyway, other than the color, the beam pattern of the 9 watt LED looks pretty much like the one on my 10 watt halogen, which if Sloth is right, is outputting almost twice as much light at 10 watts as the LED is at 9 watts.