Incorrect yourself. Do you even know how to read text without just looking at the pretty pictures? If so, scroll down to the 'Advanced' section for this nugget of text:

"When riding on the drop section of the bars, it is the tendency to rotate the hands outward. It is possible to reverse wrap direction from start to finish in order to match this tendency. Note the image below has the tape beginning opposite of the taping first described. Wrap each side so the tape rotates outward from the top. In other words, wrap the right bar clockwise and the left bar counter-clockwise."

and accompanying pretty picture:



and following text:

"If you wrap as the image above, you must then reverse the direction of the wrap at the brake levers. Do not cross the back of lever from outside to inside, as is commonly done. Stay on the inside of the lever and continue to the above the lever. See image below. Notice the optional piece of brake lever bar tape is in place. The tape will now be in a self-tightening direction on the top and the bottom of the bars."