Actually as I understand it those ads are how bikeforums pays for its server space. They're annoying and have almost nothing to do with cycling. I'm more amused by the Warcraft ads. The last ads I saw were for really bad dating services for motorcyclists who wear bikinis...
Firefox is one way to ignore them... Or you could be a paid member.
and World of Warcraft *is* really cool. Google it and you'll be surprised. It's one of the largest of the self-support cash economies on the web. And its all grey market to boot. Blizzard has come down hard on people who are trying to buy cool stuff for their characters but can't seem to squash the market.
There's solid rumor of folks who have made playing WOW a purely off-the-books full time job.
:

: