Originally Posted by Kommisar89

But see that's just the problem - companies do have reputations. Brand recognition is relevant. Some guy is going to come along and say, "Well I haven't bought a bike in 30 years but I think I want to get back into cycling. I used to own a Rene Herse and it was a great bike and I see they still make them so I will buy one". And because he doesn't spend way too much time on bikeforums like me he won't realize that the new one has nothing to do with the old one. Nor will most other people. No different than if I were buying orange juice or underwear. I'm into bikes so I would do my research but I'm not going to spend the time to find out who owns Fruit of the Loom these days. And that's what these guys are hoping for - increasing sales through name recognition when the name is "fake". (And who does own Fruit of the Loom these days anyway?) In all likelyhood most people buying a new Rene Herse will not see the bike before it arrives on their doorstep. I doubt you'll be able to run down to the LBS and check one out.