Generally making frames and parts that take standard sizes and are relatively well made, versatile, and sturdy. I think my next bike will be a LHT (Long haul trucker).
They also have really strange paint colors as evidenced in
this post:
New colors are coming for the LHT (Truckaccino replaces Hill Street Blue, Olive still available), the Cross Check (Misty Mtn Grey replaced by Beef Gravy brown. Think beef gravy), the Karate Monkey (Chum Bucket red replaces Ouch It Hurts blue), and the Steamroller (What A Maroon replaced by Creamroller, the color of Guiness foam). All new colors will be accented with all black decals. The Creamroller complete is particularly snazzy, with almost all black parts. Alll Riiight. Giggity.