I can imagine the research and development people at Cannondale planning in their conference rooms:

VP: "We have a legendary track frame and our CAAD series aluminum road frames which the Capo is based on have several Tour de France stage wins! Why are our Capo sales numbers down?"

Marketing Analyst: "Sir, according to this analysis our market share has been dropping to the DIY sector who favors colorful chains and mismatch paint schemes."

Product Manager: "We've taken that analysis to heart and for 2009, we have a product line which cuts our cost, increases product appeal and grows our customer base to recapture the DIY sector! I'm am pleased to introduce the 2009 Capo: same as last year but with purple chains, lower cost 4-bolt mountain bike conversion crankset and trendy handlebars. Did I mention purple chains?"

Marketing Director: "By God! Revenues will triple! Brilliant!"