Originally Posted by akcapbikeforums

It would be a tremendous relief to everyone, if at the stroke of mid-night on New Year's eve, Bikesdirect gave up the pretense, and started calling their bikes the BD Hour, BD Messenger, etc.

And it would be an even greater relief if they would stop slathering their bikes in the pretentious decal-age and give up the ruse of "different companies."

A simple new logo for Bikesdirect, attached to one discreet place on the bikes. Period.

BD has earned it's own respect here, like it or not. They should realize this and step up to the plate.