I locked up next to a SE Draft Lite today and spend a minute checking it out and wow! It is a cheap looking bike. The components looked to be the same quality as an X-mart bike. I'd seen plenty of Lagers which look OK and was surprised by the drop in quality between the two models.

The BD bikes, regardless of how you feel about their marketing, offer much much higher quality at the same price point. (Of course my conversion is even better at a similar price!)